Louis Vuitton in Japan

Abstract Japan is a lucrative market for global luxury brands. Many companies have realized this fact and have concentrated most of their operations in this country. Louis Vuitton is no exception. It succeeded in this market. This paper shows that the unique demographics of the Asian country and the company’s aggressive marketing campaigns have contributed to its Japanese success.Advertising We will write a custom essay sample on Louis Vuitton in Japan specifically for you for only $16.05 $11/page Learn More Evidences from this paper also show that poor economic conditions and changing customer preferences, in Japan, threaten the French-based company’s profitability. Nonetheless, there are many opportunities for increasing its sales growth. This paper suggests that the company should open new stores in mid-sized towns to increase its brand presence in the market. Similarly, it suggests the need to improve the popularity of Louis Vuitton bra nds by undertaking more local marketing campaigns. Overall, this paper shows that although Japan accounts for most of Louis Vuitton’s profits, the company could increase its dominance in this market by adopting new marketing strategies. Introduction Louis Vuitton is a global luxury brand that has operated in the Japanese market for more than four decades (Ivey, 2008). As a case study, this paper explores how the French-based company started its operations in the Asian nation and why it has achieved tremendous success in this market. Since Louis Vuitton is a successful global entity, this paper also investigates whether global economic conditions affect its operations. Similarly, it highlights how the company can overcome some of these challenges and exploit the demographics of the Japanese market to improve its market success. These analyses give a comprehensive understanding of Louis Vuitton’s operations in Japan. Why Louis Vuitton Succeeded in the Japanese Market Jap an is an important market for Louis Vuitton because it accounts for almost 50% of the company’s profits (Ivey, 2008). Aggressive marketing campaigns have boosted the brand’s profile in the country’s fashion industry. The success of the Omotesando marketing campaign, in Japan, attests to this fact (Ivey, 2008). Such campaigns have provided a platform for introducing extravagant stores in several parts of the Asian country (including successful outlets in Ginza and Roppongi) (Ivey, 2008). Besides its aggressive advertising strategy, Louis Vuitton’s success, in Japan, also stems from the company’s pricing strategy.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the past, the company adopted a premium pricing strategy for its branded products, but uncertain economic conditions have made it untenable for the company to continue doing so. Since then, it has changed its strategy and now adopts a flexible pricing plan that portrays the Louis Vuitton brand as affordable. This strategy largely boosted the brand’s sales. Opportunities and Challenges for Louis Vuitton in Japan Challenges: Poor economic conditions and changing customer preferences present the most notable challenges for Louis Vuitton’s operations in the Japanese market. These challenges affect the company’s sales and make it difficult for the brand to understand the nature of future fashion trends. Opportunities: Undoubtedly, there is a notable market presence of the Louis Vuitton brand in Japan. However, there is a lot of potential for the company to expand its operations in mid-sized cities and other locations where the brand does not have a notable market presence. This move would popularize the brand (further) and increase its revenue streams. Specifics of the Japanese Fashion Luxury Market The Japanese fashion market has accepted Louis Vuitton becaus e of its unique social and economic dynamics that differentiate it from western markets. For example, besides being fashion-conscious people, the Japanese society buys luxury brands as a status symbol. Moreover, a demographic analysis of the market shows a large middle-income population that affords luxury brands, such as Louis Vuitton. Furthermore, there is a huge population of middle-aged women who prefer to update their fashion, often (Ivey, 2008). Lastly, the Japanese culture requires people to dress according to their social status. People who have a high income prefer to have fashionable products like Louis Vuitton. This is why many global luxury brands depend on Japan to support their global operations (Ivey, 2008). Original Entry Strategy of Louis Vuitton in Japan and the Strategies it adopted to strengthen its Market Presence Louis Vuitton’s entry into the Japanese market started in 1977 through a direct market entry strategy. Albeit controversial, this strategy allo wed the company to acquire two stores. The stores were departmental and stocked a few brands. They accounted for more than $10 million (in annual profits) after selling directly exported fashion products from France (Ivey, 2008). The success of the stores paved the way for expanding the company’s network of outlets. Statistics, from 2007, show that Louis Vuitton owns more than 54 stores in Japan (Ivey, 2008). However, as a group, the company manages about 250 stores in the same market (Ivey, 2008). In the last decade, the brand has changed its operational strategy by operating some stores as franchises. Most of them are in Nagoya, Osaka, and Tokyo.Advertising We will write a custom essay sample on Louis Vuitton in Japan specifically for you for only $16.05 $11/page Learn More Will the Global Financial Crisis Affect Louis Vuitton and how will the Company Overcome it? Louis Vuitton is vulnerable to the intrigues of the global economy. Its vulnerabi lity stems from its reliance on tourist markets and disposable income fluctuations. Therefore, when the global economy suffers from terrorism threats and poor economic outcomes, the company suffers declined sales. Louis Vuitton learned this lesson in Japan after the 2001 terrorist attack in the US and the 2007/2008 economic crisis. It suffered decreased sales from low tourist numbers and a growing hesitation by shoppers to spend their money on expensive luxury items. To overcome such challenges, the company needs to localize its marketing strategy and grow its domestic markets (Melicher Norton, 2014). This strategy would make most of its global stores independent. For example, instead of relying on tourist markets to support the Japanese stores, the company should popularize its products to the Japanese people and make its stores independent. Therefore, when, an economic crisis happens in one part of the world, other stores (that do not operate in the affected regions) are not affe cted (Pearce Robinson, 2013). Conclusion Louis Vuitton’s Japanese success mirrors the success of other global luxury brands in the same market. This paper shows that the unique demographics of the Asian country largely contribute to a growing demand for Louis Vuitton products in Japan. Poor economic conditions and changing customer preferences emerge as the main challenges of the French-based company. However, there are many opportunities for increasing its sales numbers. Consequently, this paper suggests that the company should open new stores in mid-sized towns to increase its brand presence in Japan. Focusing on improving Louis Vuitton’s popularity in the country would also reduce the company’s reliance on overseas markets. Overall, although Japan accounts for most of Louis Vuitton’s profit, the company could benefit from adopting new strategies to improve its dominance in this market. References Ivey, R. (2008). Louis Vuitton in Japan. Retrieved from https://www.asiapacific.ca/Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Melicher, R. W., Norton, E. A. (2014). Introduction to Finance: Markets, Investments,  and Financial Management. Hoboken, NJ: John Wiley. Pearce, J., Robinson, R. (2013). Strategic Management: Planning for Domestic   Global Competition. Boston, MA: McGraw Hill. This essay on Louis Vuitton in Japan was written and submitted by user Anderson Everett to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Bone and Steroid-induced Osteoporosis Essays

Bone and Steroid-induced Osteoporosis Essays Bone and Steroid-induced Osteoporosis Essay Bone and Steroid-induced Osteoporosis Essay A disease of long duration is a chronic disease. Osteoporosis is considered chronic and this paper will discuss what it means, what the risk factors and who is affected, this paper will address the symptoms to look out for and when to go to the doctor. Nutrition and what proper exercise can do to help prevent or slow down the progression caused by osteoporosis, and then the paper will list prevention and treatment options. May is osteoporosis month and this encourages free screenings for those who may have chances for osteoporosis! A disease that affects the bones and causes the bones to become porous and brittle is called osteoporosis. Osteoporosis threatens any bone in the body. Hips and spines can be the ones that are the ones that can leave a person bedridden and handicapped. Fractures in the hips will most likely heal at a much slower rate and the vertebral can collapse, causing the person to have pain while walking. The risk factors are bones break more easier and take longer to heal, problems with bones as a child, such as osteogenesis imperfect (OI), a genetic bone disorder. That means the person is born without protein or the ability to make any protein. OI then becomes the brittle bone disease that is seen in many children who have broken their bones multiple times without any real explanation. Another thing to look out for is the possibility of having a pathologic fracture (PF). That occurs when the bone is too thin. Other risk factors are smoking, excessive drinking, someone who is taking steroids, small frame, physical inactivity, and a poor diet with low calcium intake or lack of, elderly who live in institutions with little or no movement and not adequate source of calcium, and even post menopause. When it comes to ethnicity, Asians and Caucasians are more at risk and woman more than men are also at risk. When a woman is going through menopause, her estrogen levels are low. Immunosuppressive medication can trigger osteoporosis, which is a drug given to a transplant patient. This is to decrease the chance of the new transplant of being rejected by the body. The drug can be given to treat skin diseases, such as psoriasis. Other factors, thyroid medications that are taken in an excess of at least months can make someone susceptible to the body losing bone mass or density. If someone suffers from a fracture, that may require a hospital stay and for the doctors to run further test, to see how far the disease has progress and what treatment to use. The symptoms can range from mild to severe, depending on the stage of the osteoporosis. Back pain; lose of height over a period of time, fractures in the wrist, hip and spine areas. Although, as mentioned before, osteoporosis can affect any bone. Nausea, vomiting, urinary tract infections (UTI) can be seen in children, kidney failure, heart disease, and nerve damage are other symptoms seen. There are two stages of osteoporosis, Type I and Type II. Type I is only in post-menopausal women, only because of a deficiency of estrogen. Type II show up both in men and women, but more prominent in woman, which is due to aging and a defiency of calcium throughout the years. Osteoporosis is thought to be caused by many factors. Aging is a big factor our bones and how fast they heal after an injury can determine the strength of the bones. The less calcium and minerals the bones have the greater chance for weakening bones that support our internal structure. Bones are continually changing and our old bones are replaced by new bones, that process is called â€Å"bone turnover†. That process can take anywhere from two to three months. Osteoblasts are the cells that make the new bone and Osteoclast are the cells that break the bone down. A healthy diet and adequate exercise can prove to be very beneficial to those affected or have a chance of being affected with osteoporosis. Vegetables such as pumpkin, carrots, sweet potato and squash are just a few. Oatmeal, honey, peanuts, walnuts, and almonds, beans, raisins, peanut butter, salmon and other fishes, and according to foodandlife. com (2008), the article states that the skin and fat should be left on the fish. The reason is that the Eicosapentaenoic acid (EPA fat) raises the high-density lipoprotein (HDLs) levels. EPA is considered part of the Omega 3 Fish Oils that should be taken as a form or treatment. Furthermore, other vitamins to take are Calcium and Vitamin D. Vitamin D taken with calcium supplements which is an inexpensive treatment that helps reduce the risk of fractures by strengthen the body mass. The key is to remember that it is not the amount of calcium that is taken, but how much the bones absorb. There are foods to avoid, such as: some milk products like 1% and 2%, red meat, which can cause some calcium lose, foods with high butter fat and animal fats, so do not choose meat that have less than 96% fat, salt and sugar also cause the bone to lose bone mass, and alcohol can keep the bones from absorbing the calcium that is so needs. Exercise keeps the body moving and keeps the body strong. Weight exercise are beneficial by the mean of when the body feels the stress of the weight, the bones then start to repair by making new and stronger bones. Treating the stages of osteoporosis can be done by hormone treatments (HT) such as patches, creams, and even a vaginal ring. All three of these treatments are estrogen, which can be bought over-the-counter (OTC). The vaginal ring, well that must be discussed with a primary physician or a specialist. Prescription drugs that are out there to help slow the bone loss and at the same time increase the bone density over time. Bisphonates is a prescribed drug that is like estrogen; it inhibits the bone loss and preserves bone mass. It also increases the density to reduce the fractures that be found in hips and spines. That drug is very beneficial to men and children or those who have been steroid-induced osteoporosis. Boniva ® which can be both oral and intravenous (IV) is advertised on television and even has a celebrity endorser, Sally Fields. However, as with any drug out there, a person must ask his or her doctor what is going to work best for them. That person needs to understand what the side effects are and what the long term affects are, as well. A person, who may not know if they are at risk for osteoporosis, should seek a medical profession and ask what the factors are and see what comes from that visit. There are also test to be done to see what you bone mineral density (BMD) is. This test will look at which category you may fall in. There are three, normal density, low density and osteoporosis. From there, the doctor will take you on a journey of what can be done of anything. Normal density usually does not require any medical assistance. Again, the person must seek all answers to their questions and research everything that they possibly can. In conclusion, this paper has addressed many aspects of what osteoporosis. By what types there are and what symptoms to look for. Discussed who is affected. It discussed how proper nutrition and exercise can be beneficial before, during and after osteoporosis, and also listed some ideas of what treatments that is out there. Osteoporosis does not have to be painful. There are so many new drugs and treatments that are out there so ease the discomforts.

Inventor Henry Blair and His Patents

Inventor Henry Blair and His Patents Henry Blair was the only inventor to be identified in the Patent Office records as a colored man. Blair was born in Montgomery County, Maryland around 1807. He received a patent on October 14, 1834, for a seed planter and a patent in 1836 for a cotton planter. Henry Blair was the second black inventor to receive a patent the first was Thomas Jennings who received a patent in 1821 for a dry cleaning process. Henry Blair signed his patents with an x because he could not write. Henry Blair died in 1860. The Research of Henry Baker What we know about early black inventors comes mostly from the work of Henry Baker. He was an assistant patent examiner at the U.S. Patent Office who was dedicated to uncovering and publicizing the contributions of Black inventors. Around 1900, the Patent Office conducted a survey to gather information about black inventors and their inventions. Letters were sent to patent attorneys, company presidents, newspaper editors, and prominent African Americans. Henry Baker recorded the replies and followed-up on leads. Baker’s research also provided the information used to select Black inventions exhibited at the Cotton Centennial in New Orleans, the World’s Fair in Chicago, and the Southern Exposition in Atlanta. By the time of his death, Henry Baker had compiled four massive volumes.

Identity Development in Adolescents Essay Example | Topics and Well Written Essays - 1250 words

Identity Development in Adolescents - Essay Example Inside our society, particularly with the teens, encloses a positive as well as negative authority from the groups that they belong. There are numerous difficulties that the young people have to confront. Some of the frequent problems are taking of prohibited drugs, disorder for eating, and argument with parents. As the globe starts to mature and a hurried incite of adolescents, the pace of hostility has increased massively. With the aid of the mass media, communal environments, famous personalities, as well as parental management, a more advanced approach to aggression has introduced most of our adolescence. With the support of non-profit groups, entertainment centers, together with camps, encouraging aspects can divert young minds out of the brutal mist. Teenagers nowadays get manipulated by ads inside magazines, ads on what they view on television, people's demands on them, and from their daily life. Drugs and Alcohol does not help anything in the world. When teens are having problems, some of them do drugs or even drink alcohol to get rid of their problems, but that won't do any good it just causes more problems. Utilization of prohibited drugs has become the principal concern within teenagers who goes to school or even to colleges. Initially, I believe that the teenagers begin to take-in prohibited drugs due to the fact that they do not have belief in themselves. They may not be able to stand up for their viewpoint and have an immense manipulation from their friends. Next, teenagers go to parties very often to enjoy, every now and then under parental control and at times without the parents. During the time that they are not with their parents, they may do whatever thing they desire. On the other hand, it is possible for teenagers to show self-control and overcome the temptation of drugs. A number of people, including many adults, describe marijuana as harmless or even relaxing. While peer pressure plays a part in children taking a puff of that first cigarette, curiosity can also influence that decision. Unfortunately for him the effects of the alcohol have taken over. The number of underage drinkers is rising day by day. Normally this teenager would stop and think about the consequences or the harm it could do to his body. I suppose that when people are drinking together with smoking pot, they're more inclined to be sexually active, even if they don't go all the way. But your standards do tend to drop when you're drinking. Big problems can take place to each and every youngster that continues to smoke and doesn't try to stop. Nicotine is a major ingredient of tobacco smoke, and is highly addictive. When teenagers stop, they feel better about themselves. There are just too much things in the world that teens can get their hands on. There are many problems in teenagers. After the party, they might think they are not under the influence of alcohol and then drive. That may cause car accidents and they may have a hard time with their studies at school and at college. They just want to have a taste of everything and like to have something in their mouth. Taking drugs, eating disorders, and problems with parents are just few problems from a bundle. They may not have all the

New article Example | Topics and Well Written Essays - 500 words

New - Article Example The number of cars recalled is staggering and the effect on profits substantial although not yet determined. The drop in profits will undoubtedly make for displeased employees since they had agreed to share profits, as opposed to base increases in their pay in previous negotiations. This is important especially since there had been a steady climb in their take home bonuses in recent years. Information from this article is relevant to management because there reaches a time when organization and company management have to make the tough decisions. In most cases, such decisions are set to benefit the company or organization in the long term. Decision-making is an important part of managing any organization for it to be successful in the market. The fact that the author is a known reporter for CNN makes the article valid and reliable. The author provides information on the reasons for the recall and effects it would have to the company in terms of profits. Despite the recall, the company has still managed to make 1.4 million dollars in third quarter profits. The article does not tell us whether this will have a cushioning effect on the company and workers or not. It also does not say whether the employees have job security worries in their future. It centers around the expected drop in profits for the company and the attendant effect on the employees, giving figures to support this argument. It is very informative on the costs of the recall, and the figures leave no doubt, on how grave the situation is. This must surely be the reason for the initial decision not to disclose the defects. The article describes what led to the recall and its immediate effects on the company. However, the article is scanty on other charges levied to the company by various statutory authorities for failure to recall cars despite being aware of defects. It is also scant on the attendant investigations being

Foreign Policy :: War on Terrorism

A nation’s foreign policy is the result of decades of work designed to answer the needs of a nation, both international and domestic, in the most optimal fashion possible. As a result, a nation’s foreign policy is rarely changed within a single day. September 11th, however, changed the direction and motivation of United States foreign policy in a matter of minutes. With the death of nearly 3,000 Americans, the collapse of the World Trade Center, and the nation’s air traffic control system completely shutdown, terrorism became the number one priority in U.S. foreign policy. Although foreign policy issues that existed prior to September 11th are still being addressed, seemingly everything has taken the back burner to our newly waged War on Terrorism. Currently, the War on Terrorism is being fought on several fronts. Abroad we are coping with the aftermath of war in both Afghanistan and Iraq; we are still hunting for Osama-bin Ladin and Saddam Hussein. We are also once again desperately trying to facilitate peace negotiations between Israel and Palestine in hopes that such efforts will curb terrorism, in both the Middle East and around the globe. At home, there are ongoing efforts to make our country safer through tougher security measures. Since September 11th, President Bush has drastically changed the way the U.S. deals with other nations, both allies and enemies. Presently, our nation is working under a pre-emptive foreign policy. The aim of this new policy is to prevent an attack on our nation by any means necessary. This controversial policy was exercised through President Bush’s pre-emptive strikes in the War with Iraq. In sync with our aggressive change of policy, U.S. military spending has soared above the 288.8 billion spent in the year 2000. Total defense spending for 2003 is 391.6 billion, this accounts for 51.6% of the discretionary budget. Requests for military spending in 2004 further increase to 399.1 billion. Figures such as these have been a source of major criticism for the President. Liberals especially emphasize the escalating costs of the War on Terrorism and on-going operations in Iraq. Foreign Policy :: War on Terrorism A nation’s foreign policy is the result of decades of work designed to answer the needs of a nation, both international and domestic, in the most optimal fashion possible. As a result, a nation’s foreign policy is rarely changed within a single day. September 11th, however, changed the direction and motivation of United States foreign policy in a matter of minutes. With the death of nearly 3,000 Americans, the collapse of the World Trade Center, and the nation’s air traffic control system completely shutdown, terrorism became the number one priority in U.S. foreign policy. Although foreign policy issues that existed prior to September 11th are still being addressed, seemingly everything has taken the back burner to our newly waged War on Terrorism. Currently, the War on Terrorism is being fought on several fronts. Abroad we are coping with the aftermath of war in both Afghanistan and Iraq; we are still hunting for Osama-bin Ladin and Saddam Hussein. We are also once again desperately trying to facilitate peace negotiations between Israel and Palestine in hopes that such efforts will curb terrorism, in both the Middle East and around the globe. At home, there are ongoing efforts to make our country safer through tougher security measures. Since September 11th, President Bush has drastically changed the way the U.S. deals with other nations, both allies and enemies. Presently, our nation is working under a pre-emptive foreign policy. The aim of this new policy is to prevent an attack on our nation by any means necessary. This controversial policy was exercised through President Bush’s pre-emptive strikes in the War with Iraq. In sync with our aggressive change of policy, U.S. military spending has soared above the 288.8 billion spent in the year 2000. Total defense spending for 2003 is 391.6 billion, this accounts for 51.6% of the discretionary budget. Requests for military spending in 2004 further increase to 399.1 billion. Figures such as these have been a source of major criticism for the President. Liberals especially emphasize the escalating costs of the War on Terrorism and on-going operations in Iraq.

What is history

Unpredictable yet calming, universal yet unique. It is a place that holds the unknown within the known. It's complexity and creases of age, embody the qualities of both our known and unknown pasts. Our history. While the oxford dictionary defines history as the study of past events, particularly in human affairs, my recent further analysis of our past and present world has entirely dismantled the idea that history can be defined by a statistical record of events, dates and figures but has rather enlightened me to the inability to restrict the idea of ‘history to one function.So, what Is history? The multifaceted nature of history, Is what links It so closely to the nature of the ocean; enforcing the fact that it is not one but many things. Upon analysis of Huffing Puffs controversial and exceedingly narrow-minded opinion that history should be taught and learnt with the â€Å"pivotal facts and dates† using the â€Å"root and branch renewal† of teaching, it has com e to my attention that his explicit focus on the linear nature of history, arrogantly neglects the soul of what history actually Is. History Is constantly flowing and moving, there are an infinite number ways to define history.Huffing puffs ignorance, is embodied in the fact that history is not only about the what, but also, most importantly the where, who, why and how. History is who people were in the past and the personalities and opinions of those people. If history was Just pivotal facts and dates, decisions would not be made by the hundreds of choices people make to decide anything, they would Just happen automatically. People's personalities and opinions effect what happened in the past o much that it would be foolish to disregard past people's point of views as history.Equally as important is the culture in which people thrived at different times in the past. The Where. Culture is the soul of a society, the ideas, customs, and social behaviors that without, societies wouldn' t exist. Culture is what differentiates an Australian boy to a French one. It Is what separates the nature of Doll Hitler to Franklin Roosevelt. What culture does Is create varied perspectives. The why. Why do people make the decisions that they do? Why do different people have different views n war?Analyzing is history. But my discovery of history increasingly similar nature to that of the ocean, not only insights us to what history is, but the vital importance of studying it. History provides us the unique opportunity to reflect, learn and re-master mistakes from the past. It would be naive to neglect this convenience, which is history. Imagine if we TLD learn from war. Would nuclear bombs be detonating all over the globe due to lack of knowledge about Its protracted destruction? Would the united Nations not exist?Not only do we need to study history to fix or comprehend hat happened in the past, but to expand from the past. â€Å"-?I e. G. Technology e. G. Light bulb†. Inn ovation provides a reason to exist, a purpose. Making the world a better place, isn't that what we all want to do? Huffing Puff obviously doesn't think so. â€Å"People without the knowledge of there past history, origin and culture Is like a tree without roots. â€Å"