Drawing the Line History of Political Cartooning in Kenya Essay Example For Students

Taking a stand: History of Political Cartooning in Kenya Essay In spite of the fact that cartooning as a mechanism of correspondence and articulation is a generally new wonder in Kenya, numerous a paper peruser has gotten so dependent on publication and topical animation strips that a paper without either isn't viewed as a commendable purchase. Messages that can't be passed on in exaggerate for affectability, political rightness or preference are successfully conveyed through kid's shows. More or less, kid's shows have become the glossing over for the severe however vital message. We welcome the now settled job Of kid's shows and their makers as the modern still, small voice of the country. Praise to the Association of East African Cartoonist (CATKIN) for amortizing the historical backdrop Of kid's shows in the Mitten word! Leave this activity alone not an occasional desert spring in a desert of data butt unassuming start of what will be a huge expanse of Satanist message for present and people in the future. 7 Background A Brief History of Political Cartoons Knife-edged and remarkable, there is no less difficult or more powerful type of reporting than the publication or political animation. The message ? typically basic is prompt, and frequently clever. Political kid's shows (from animation, the Italian word for pasteboard. ) are generally made out of two components exaggeration, which spoofs the individual, and suggestion, which makes the circumstance or setting into which the individual is put. Cartoon as a Western order returns to Leonardo father Vines aesthetic investigations of the perfect kind of distortion? the bizarre? which he used to more readily comprehend the idea of perfect magnificence. After some time, the standards of structure built up to a limited extent by Leonardo had gotten so imbued into the strategy for likeness that specialists like Agitation and Enabled Accuracy defied them. Planned to be cheerful parodies, their personifications were, generally, counter-workmanship. K The Italian experts utilized pasteboard for harsh drawings (animation), Which were particularly helpful in getting ready frescoes and woven artworks. The word didn't come to mean an entertaining portrayal until the asses when Prince Albert, Who needed to brighten the dividers Of the Drawing the Line new Houses of Parliament in London with frescoes, opened an opposition for their plan. The kid's shows for the frescoes, some of them silly in their endeavors to seem chivalrous, were shown in 1843 and ridiculed presently in the English looking Punch, hence winning the word its current significance. The sketch of A Captain of Pope Urban VIII is delegate tooth new sort in that it is a fast, impressionistic drawing that overstates noticeable physical qualities to clever impact. At its best, it draws out the subjects internal identity in a sort of physiological parody and is by all accounts a remark on some aspect of the Captains manliness. Exaggerations got famous with authorities, yet they saw the whimsical activities as interests instead of practical masterful creations. Therefore, they were not shown openly thus one of he most punctual methods of realistic parody stayed in the parlous and drawing room. While exaggeration started around the Mediterranean, drawing of a progressively article nature created in a chillier atmosphere. The Protestant Reformation started in Germany, and utilized visual publicity; the achievement of both Martin Lathers socio-strict changes and the control Of political cartooning relied upon a degree of human progress neither too crude nor excessively progressed. A dealer class had developed to involve places Of initiative Within the developing towns and towns, which implied that a center of individuals existed who uproarious react 9 Drawing the Line to Lathers condemnations and be monetarily equipped for opposing the almighty Catholic Church. Concerning the physical prerequisites of realistic craftsmanship, both woodcutting and metal etching had become built up exchanges, with numerous specialists and artist thoughtful to the reason. At last, the factor which presumably impacted the ascent of kid's shows more than some other social condition was a high absence of education rate. Luther perceived that the help of an inexorably increasingly ground-breaking white collar class was significant to the accomplishment to his answers, however so as to lead a genuinely well known development he would require the sheer weight of the lower class numbers. The dissemination of straightforward broadsheet banners or outlined leaflets all through populace places end up being a viable methodology in light of the fact that the pictures would arrive at a lot of individuals and appreciate the best conceivable measure of perception. As Barry Burden, partner teacher of government at Harvard college, puts it, Satire was at one time the path for uneducated individuals to comprehend what was happening in legislative issues? A superb case of Luther utilization of visual dissent is found in two woodcuts from the leaflet Passion Christi fix 10 Drawing the Line Antichrists, initially drawn by Lucas Crane the Elder. These pictures differentiate the activities of Jesus with those of the Church chain of command. The authority Of religion at the time guaranteed that when somebody drew a Biblical scene like that of Jesus driving the moneychangers out of the Temple, everybody would remember it. The craftsman compared the main scene With a contemporary scene that numerous individuals would likewise comprehend: the Pope composes guilty pleasures while regular people pay their well deserved cash in tribute. The two pictures unmistakably expect to raise open awareness by showing the reason that changes must be made inside the Church for life to ever turn out to be more Christie. Energy Christi fix Antichrists likewise exhibits the specialists utilization of the second component of political kid's shows the setting of a broadly perceived story or setting? to express what is on his mind. As time went on, Germanic workmanship absorbed the Italian exaggeration and set up the shows rehearsed on a wide premise via sketch artists of the eighteenth Century, The animation turned into a significant vehicle of discourse which took difficult issues and introduced them in a way which as not just interesting, II Drawing the Line and in this manner all the more socially adequate, yet in addition intended to influence the watchers feeling. As Western culture broadened from its unique strict establishment, new subjects opened up for conversation and resulting scorn; as such the intrigue and impact of kid's shows on open life developed in extent. The American political animation avgas conceived in Philadelphia. This is at times credited to Benjamin Franklin for his renowned Join or Die of 1974, demonstrating a cut off snake, its different parts named as states. Be that as it may, four copperplate pictures, a 1764-5 arrangement, are viewed as the genuine start of the convention in their comic-however cutting portrayal Of a political occasion, and especially, Of Franklin himself. The arrangement aroused tempers during the 1764 decisions and at last cost Franklin his seat in the Pennsylvania Assembly, the main political race he was to lose. In the eighteenth Century the visual artists of England, Russia, Germany, Spain, and the Limited States commonly proclaimed mocking war on Napoleon, thus viable were they that Napoleon sent notes to the administration of England mentioning their concealment, likening them with killers. By the mid-nineteenth century, publication kid's shows had become ordinary 12 Drawing the Line includes in American papers, and were before long followed by sports kid's shows and comical kid's shows. The impact to political kid's shows on general feeling was abundantly exhibited with the end of William Tweed, a New York legislator in the asses, to a great extent brought about by the consideration paid to him via illustrator Thomas NASA. Tweeds exasperated reaction addresses the intensity of Annas kid's shows, He requested to his henchmen,Stop them cursed pictures. I dont care what the papers expound on me. My constituents cannot peruse But, damn it, they can see pictures! In the twentieth Century, the impact of kid's shows was to such an extent that Hitler and Stalin encircle themselves with huge gatherings of pocket visual artists who adulated them extremely. They likewise obliterated or ousted scratch)NIST incredulous of them. During the Battle for Britain Englishman David Low, considered the hundreds of years most prominent visual artist, was put on Hitless demise list. As of late, 29 nations have imprisoned or in any case rebuffed paper sketch artists, as per the Cartoonist Relief Network which is devoted to the security of the rights article visual artists. The job of illustrators As we have seen, for a large portion of a thousand years sketch artists have uncovered maltreatment of intensity, the debasement of government and the false reverence of society. Drawing the Color Line - Background Information EssayUnlike Juju Caulk Which never thought about social issues or governmental issues, Joe didn't avoid the political. The authenticity adversaries was irresistible; he nearly had his very own existence. In contrast to characters in Other kid's shows, Who are Obviously anecdotal, Joe gave the feeling that he was a nearby neighbor. On the off chance that something influenced normal individuals, Joe could be relied upon to talk upon your sake, and chances were that his perspectives would basically speak to what you would have said. Despite the fact that the magazine ran for just around three years, Joe gave the motivation to a considerable lot of the visual artists who followed. Other than filling in as a good example, Hirsh opened the capability of kid's shows to talk about any issue. At the point when the magazine stopped distribution, maybe the nation had lost a national big name. Almost a quarter to a century later, Joe is still recalled affectionately on Nairobi roads. 21 Drawing Owning later established the week by week Nairobi Times paper (later to be offered to KANE and re-initiated Kenya Times), gave each Sunday, and The Weekly Review, a week after week news magazine gave each Friday. Nairobi Times turned into a platform for maturing sketch artists. After the breakdown of Joe, Hirsh was only here and there knew about in the animation world. Occupant gutting Cartoonists The illustrators Who promptly followed Joe were f

Field Notes and Reports Essay Example | Topics and Well Written Essays - 500 words

Field Notes and Reports - Essay Example Criminal examination is the method of discovering, amassing, sorting out, arranging and introducing proof to set up what happened and the individual associated with the wrongdoing. Criminal examination is a valuable procedure, and it utilizes subtractive clarification, a sensible strategy wherein the closure follows from specific subtleties. An examiner demonstrates that the suspect is blameworthy of a wrongdoing through a specific part of the proof (Lyman, 2013). There exist three primary logical strategies in which a criminal can be distinguished, they incorporate; Dactylography: is the investigation of fingerprints as a method of recognizing a person. Dactylography is viewed as a reliable method of perceiving an individual on the grounds that the fingers’ and hands’ papillar lines are one of a kind (Lyman, 2013). DNA: Forensic researchers can use DNA contained in the semen, blood, skin, spit or hair found at the location of a wrongdoing to perceive an indistinguishable DNA of a suspect. The FBI was the underlying open division wrongdoing research center in the United States to permit cases for DNA examination. Formally dressed and casually dressed officials assume various jobs in the criminal examination as individuals depend on them to protect their lives and property. Different cops center in different fields, for example, substance and tiny investigation, managing and guns exercises, or penmanship and unique mark acknowledgment. Some work in different divisions, for example, Special units and extraordinary weapons and strategies otherwise called SWAT (Lyman, 2013). It surveys and gauges the related highlights of an offense carried out by different hoodlums. The inductive thinking is established on the theoretical and investigational investigation of the criminal conduct. Inductive thinking doesn't require master measurable associate, instruction or direction in the criminal conduct study (Becker, and Dutelle, 2013). Deductive thinking requires colleague and utilization of brain research, human science, criminology and psychiatry. In deductive thinking an

Go West, Young Man

Go West, Young Man Immediately after the new site went live I left for group travel with Brown and Yale through the mountain states of Montana, Wyoming, Colorado, and New Mexico. When we return from such travels, we have to write up a report for Stu crew; I figured Id blog mine! Wednesday, July 13: Arrived in Billings, Montana at 12:30 PM MST, on the same flight as Bowen Posner of Yale. Bowen is an earnest, funny fellow who went to Penn, taught at a high school in NJ for five years, went to HGSE and now is an Assistant Director at Yale. We were both starving, so we looked at BurgerMap. Alas, nothing in the Billings area. Thankfully, Matt came to the rescue with some well-regarded Yelp listings, and we went to the Burger Dive, which had really quite incredible gourmet hamburgers. But I digress (maybe in order to digress, dont you have to be on topic in the first place?) Our trip coincided with two events: daily afternoon hailstorms (which we were warned about, as we were liable for any damage they did to our rental car) and the Big Sky State Games, the high school olympics of Montana. After we met up with Rob Williamson of Brown an alum, and, like Bowen, incredibly earnest and kind, and who took almost all of the (good) photos in this blog entry we drove to Skyview High School in Billings, where we had a meeting scheduled in the auditorium. We were a bit worried that the games/storms would detract from the attendance. We neednt have been so concerned. Instead, we had around 50 folks from all across the state of Montana in attendance. And I do mean all across: one father and daughter had driven 8 hours from Whitefish to come see our talk! We were somewhat appalled that someone had taken so much time to come and listen to our terrible jokes, but they assured us that hey, its Montana you have to drive a long way to get to anything. This was the first time that I and Bowen had done this particular group travel (meaning the Brown, Yale, and MIT collective), so we all worked out a script beforehand. The order would go something like this: Rob introduces the three of us, and talks about why were here Bowen talks about the competitive, contextual admissions process I talk about financial aid and affordability I talk about MIT Bowen talks about Yale Rob talks about Brown This all took about an hour. Then, we would, depending on the size of the crowd, either split off into corners of the room, or answer questions all together for another 30-45 minutes. That night, we stayed in our hotel back in Billings. We were lucky to have booked our rooms so far in advance. Between Caylee Anthony and the debt ceiling you may have missed the news that there was a big oil spill in southern Montana, and all of the hotels in the area were brimming with oilmen and their response teams. Thursday, July 14 On Thursday we all met in the lobby around 9 AM. They were charging for the continental breakfast so I had a healthy, balanced breakfast of a hot dog with jalapenos and a chocolate donut at the local gas station. Then, we began our four hour drive south to Casper, Wyoming. View Larger MapOn our way we drove through Crow Agency, Montana, the headquarters of the Crow Nation. This part of the country is the historic homeland of the Crow Nation, and is 95% Native American to this day. It is also home to the Little Bighorn Battlefield Monument. Appropriately awed, we continued onwards. The terrain of Wyoming varies greatly with the geography as you can see from the map above, the western part is dominated by the Rockies, while the eastern part through which we drove are mostly dirt and scrub, with oil derricks everywhere. Wyoming not only has the lowest population (and, other than Alaska, the lowest density) of any state: it is also 50% owned by the government through various parks, military bases, and land deals. We stopped in Casper, Wyoming, the second largest city (pop 55k) in the state and located near its geographic center, to give a session in Kelly Walsh High School. About 18 people showed up for this session which, while small, was still twice what had registered! And to put that number in some perspective, remember that Wyoming has a population density of 5.47 people per square mile. So lets see how many folks turned out relative to the population density. Wyoming: 18 people / 5.47 ppsm == 3.29 square miles of people. So had our session been in, say, Massachusetts Massachusetts: 810 ppsm * 3.29 smop == 2,665 people!! or, New Jersey: 1,185 ppsm * 3.29 smop == 3,898 people!! Thats insane! I hereby propose a new metric in admissions recruitment: the Wyoming Coefficient, which is a measure of how much people really want to drive a really long way through completely desolate surroundings in order to hear about hacks. WELL DONE, WYOMING. After the session we went to Sanfords Grub and Pub. I cant even begin to describe it so I will let the pictures of the exterior, interior, and menu speak for themselves: Friday, July 15 On Friday we got back in the car and began our four hour drive to Denver, Colorado. View Larger MapWe stopped over for lunch in Cheyenne (again, at Sanfords much to Bowen and Robs chagrin and my everlasting delight and gastrointestinal distress). People in Cheyenne love boots. No. Listen. They really love boots. Thusly educated, we got back in our (now creaking) car and continued south to Denver. My buddy Ben whom Ive blogged about before lives there now with his girlfriend Jess, aka the official Zombie Reporter At Large for Examiner. Jess had to go to watch the new Harry Potter movie for work (yes, you read that sentence right), but the rest of us went out and got dinner in the city before retiring to our rooms. Saturday, July 16th We woke up. It was hot. Very hot. And we had just found out that East High School, where we were scheduled to give our session, had problems with their auditorium. So we were going to be in the gym. With no air conditioning. And about 600 people. Thankfully, like an EMT or professional athlete, our instincts took over. We blew in to Home Depot and bought a few Gatorade coolers, ice, and some box fans. With the help of the Worlds Greatest Janitor (TM), Lafayette Rocket, we got them all set up with tables before any of the guests even arrived. As I said, there were about 600 people in attendence in Denver, by far the biggest crowd we spoke to on this trip (though by far the lowest Wyoming coefficient, but cest la vie). It was a lot of fun. The dynamics of presenting to a huge crowd are quite different than a small one. You get laughs easier, and they are more contagious. Afterwards we broke up onto the bleachers and answer questions for close to 90 minutes, before finally bidding farewell to Denver and Lafayette to continue our way south. Our next presentation was Sunday in Albuquerque, but we had decided ahead of time to break up the drive by staying overight in Taos, NM. With that in mind, we had a choice: drive straight south on I-25 (which had been our caretaker thus far) or go a bit out of the way to take I-285 through the Rockies. We chose the latter. And we chose wisely. View Larger MapThe first half of this drive was the most beautiful place I have ever been. Specifically, the drive through the Front Range and into the South Park Basin yes, that South Park was absolutely incredible. Ill let the pictures speak for themselves: The latter half was through the San Luis Valley, aka The Mysterious Valley. I will say only that it is the single creepiest place I have ever been, and I will say no more. Finally, we got to Taos around 12:30 AM, and, after some obligatory late night Wendys (EAT GREAT EVEN LATE) we crashed hard. Sunday, July 17 On the morning of the 17th we awoke and began our drive to Albuquerque. View Larger MapThis part of New Mexico is characterized by rocky hills and gaping gorges especially the Rio Grande Gorge, whose eponymous Bridge we unfortunately passed over in the night that eventually diminish into vast scrub plains of sand, bushes, and distant mountains. Our session in Albuquerque was at Albuquerque High School. We had about 150 folks there. By this time Bowen, Rob and I had really hit our groove, and we seamlessly segued between segments and jokes. I was pretty sad, actually, when it ended, because Id had so much fun traveling with these guys through all of these distant, different parts of the country. But my trip was not quite done. After dropping Bowen and Rob off at the hotel, I drove another 70 miles south to Socorro, New Mexico: View Larger Mapto visit the Summer Science Program, or SSP. SSP is a program for kids who love celestial mechanics and the science of the stars. They were super nerdy and super awesome. I ate dinner with them, saw their grounds, gave another two hour info session + QA, and then drove back to Albuquerque under the southwest desert stars. The End The next day Monday, July 18th I flew back to Boston. Along with my buddies from Brown and Yale I had travelled 1,150 miles, from a state bordering Canada to a state bordering Mexico, like so: View Larger MapIt was an incredible tour of some places Id never been, had always wanted to go, and may never return to again. And I feel insanely grateful to have had this experience. But back to Wyoming for a second. After we all finished talking about our colleges, one woman raised her hand and said, My question is why are you all here? I dont mean to sound ungrateful. Thank you for coming to Wyoming. No one comes to Wyoming. So why are you? It was pretty painful and poignant to hear her ask this. Ive spent my entire life in New England. No one on certain parts of either coast ever wonders why a consortium of sexy colleges comes to visit them. We expect it. But Ill tell you what I told her: We visit places like Wyoming places off the well-trod path of recruitment travel not because Stu really wants to send me on a paid vacation, or because were recruiting to reject. We visit places like Wyoming because were trying to provide access to students who might not otherwise have it. Let me tell you a story: One of the bloggers I wont identify them, but they can come forward in the comments if they so choose is from a relatively rural area. And this blogger liked art. And wasnt planning on going to college. Until one day, this blogger picked up an issue of Popular Mechanics, and said hey, wait I love to make things, but I could be an engineer. So this blogger Googled what is a good engineering school, and MIT was the first school that popped up. And theyd never heard of it. But this blogger saw that MIT was visiting near their hometown on one of these travel visits, and went, and listened to the presentation, and loved it. So they applied to MIT, and they got in, and they still love it, and contribute just an incredible amount to campus. I cannot imagine MIT, as an institution, without this particular student, and yet they would have never even heard of MIT had it not been for a serendipitous search and a travel visit. This is a true story. And it is a story I told on the road when folks asked as they did at every one of our meetings why we were traveling to the mountain midwest. Because we want to make MIT seem real to folks who arent as lucky as I am to live a bus or bike ride away from campus. Because we want to help folks understand that they too can aspire, apply, and attend a place like MIT. Thanks to everyone who came to meet us on our travels. I truly enjoyed the opportunity to talk with every one of you. Also, the hamburgers.

Daewoo Free Essays

string(63) " gained during the launch stage will help to retain customers\." 1. Introduction The aim of this report is to critically evaluate the Daewoo’s 1995 UK automotive market entrance. After entering the highly competitive British car industry, Daewoo managed to achieve a competitive advantage by focusing on delivering effective customer service. We will write a custom essay sample on Daewoo or any similar topic only for you Order Now We seek to understand why established car firms did not respond to customer needs prior Daewoo’s entrance and what strategies they could possibly adopt to outperform Daewoo presently. The report also takes a look at the innovations associated with the UK entry of the Korean car manufacturer and how they could sustain these innovations to retain and build on their existing market share. Possible brand extension strategies will be suggested for Daewoo to follow subsequent to the successful launch of the car. We finally assess other sectors where firms could achieve a competitive advantage by applying a customer-centred strategy. 2. Analysis of the Case 2.1 Dilemma facing the car industry The industry is faced with two main choices when responding to Daewoo’s challenge. The first of which is to save resources and not respond based on the belief that Daewoo’s competitive advantage is not sustainable. Daewoo’s direct distribution strategy will incur increased customer service and logistics costs (Doyle and Stern, 2007) and the firm’s current aggressive promotional strategy will also affect their bottom line. Furthermore, the ‘post modern’ criticism of delivering such high service levels is that it is unsustainable due to the fact that the customer will simply increase their expectations in line with improved offerings (Kotler et al, 2007). However, such a strategy would involve a high level of risk. The second option for responding to Daewoo’s challenge is to adopt defence strategies (Lambin, 2007). We feel that it is important to establish that there is no universal strategy and individual players would be advised to review whether the threat of Daewoo is relevant to their target market. For example, high end car manufacturers such as Audi and Mercedes are highly unlikely to suffer any repercussions as they do not target the same price sensitive market. Companies that do target price sensitive customers (such as Ford, Fiat and Renault) would be advised to take a much more direct approach however. The most appropriate mode of doing this would be through a combination of ‘position’, ‘flank’ and ‘pre-emptive’ defences (Lambin, 2007). Firstly, through a ‘position defence’, it would be recommended that manufacturers utilize their existing brand equities and customer base. Daewoo do not benefit from a long standing presence in the UK market and, as a result, protecting existing customer databases is a crucial element in defending market share. A combination of ‘Flank’ and ‘Pre-emptive’ defences would be recommended to address the threat brought about by Daewoo’s distribution strategy. An obvious way of doing this would be to imitate the strategy and meet or even exceed the standards set by Daewoo. However, this would be a costly and difficult process to implement due to the high exit barriers caused by existing distribution agreements. Therefore, to pre-empt the next move in Daewoo’s strategy would be a more viable solution and could give the competition a first mover advantage. The growth of e-commerce and internet usage in 1998-2000 was unprecedented (BBC, 2010) and developing an online platform represents an opportunity to create an interactive and cost effective distribution strategy. Adoption of such a solution would allow manufacturers to lead digital convergence and offer further decreases in stress and intrusion into the customer’s decision making process. 2.3 Customer-focused approach According to the pre-launch research conducted by Daewoo, the overall standard of customer service in the UK car market was low. The majority of consumers suffered from unpleasant buying experiences due to apathy from dealers, inconsistent pricing and poor after-sales service. This provided Daewoo a competitive advantage by operating as a customer-focused brand. The Korean conglomerate focused on optimizing their customer services, including an exceptional showroom atmosphere (Rodgers, 1995). Despite of this example, the industry had failed to innovate in a customer-focused manner. The fundamental reason is that as the UK car industry structure had remained unchanged for one hundred years. Conventional innovation approaches include building high quality cars (Volkswagen and Toyota) or offering low prices as (Lada). However, they did not break the tradition by investing in an innovative, customer-focused strategy. An additional cause could be that UK automobile manufacturers were highly conservative. According to Whittington (2010) customer centric strategies are so complex that requires the company not only analyse the problem from the market researches, but also develop an objective view to consider financial and operational issues. We feel that, that on consideration of the financial and operational investment required, manufacturers denoted the risk of following such a strategy was too high risk. The last possibility is that the market did not believe this kind of customer-focused innovation was feasible and underestimated the importance of after-sales services and the ever-changing customer trends. The opportunity was clearly shown through market research data, however we feel it was ignored and the market change adverse. Ironically, they failed to anticipate a market entrant could identify and achieve a competitive advantage through customer-focused innovation. Daewoo’s successful launch strategy taught the market a bitter lesson. 2.4 Sustainable competitive advantage Daewoo has achieved its aim of gaining circa 1% share of the UK new car market. A challenge the company now faces is to sustain this position and improve it further in the future. As highlighted in 2.1, it can be argued that Daewoo’s competitive advantage is not sustainable. It could, therefore, be easily imitated by competitors, substituted by rivals’ offerings and as a result lose their rarity and be less valued by customers in the longer-term (Barney, 1991; Srivastava et al, 2001; Kotler et al, 2009). In order to avoid such a fate, the company should undertake a number of steps. Firstly, it should improve the quality of cars to be able to compete more effectively with competitors when they inevitably counter act Daewoo’s strategy. High quality cars combined with the brand’s positive image and reputation gained during the launch stage will help to retain customers. You read "Daewoo" in category "Essay examples" Secondly, it should conduct market research regularly to collect information about customers’ needs. This will ensure the company will continue tailoring its products and services to meet these needs better than competitors. Moreover, the company should continue innovating customer services to endure a competitive advantage. It should constantly seek new ways for the whole experience of buying a car, so that it can offer something else when competitors copy its current innovations. For example, Daewoo might launch a website where customers are given an option to co-create a car by adding features or add/exclude services. Finally, the company has been emphasising weaknesses of other car makers in its advertising efforts so far. It should start to focus more on its own strengths communicate them in an effective manner. It will be problematic and expensive to attract customers and raise awareness with the current advertising when competitors improve their services. It is important to bear in mind that it will take some time for competitors to match Daewoo’s critical success factors as they might need to go through cultural, structural and operational changes (Woodruff, 1997). Daewoo has an invaluable opportunity now to build further on its existing capabilities to sustain its market position and become a stronger competitor in the future. 2.5 Other sector options  Customers today are strongly value oriented. Knowing where value resides from the standpoint of the customer has become extremely critical for managers, because greater levels of customer satisfaction lead to greater levels of customer loyalty and retention, positive word-of-mouth, a stronger competitive position and ultimately, higher market share (Kotler et al, 2009). Daewoo attacked an industry as competitive as the car sector through a value and customer service strategy. Successful companies manage to invert the traditional organisation chart by placing customers at the top of the pyramid as opposed to managers who believe that the customer is the company’s only true profit centre (Kotler et al, 2009). Customer-centred companies such as Amazon.com are in a strong position to identify new opportunities and set a course that promises to deliver long term profits due to its customer orientation (Kotler et al, 2009). A firm can achieve competitive advantage in other industries such as travel, banking, insurance, airlines, retail and fast moving consumer goods by employing a customer-focused strategy. The illustration of how Southwest Airlines achieved a distinct advantage in an extremely competitive industry such as the airline industry by focusing on delivering higher customer value bears testimony to this. Customers place high value on Southwest’s frequent departures, on-time service, friendly employees and very low fares (Heskett et al, 1994). However, it is imperative to understand the fact that not all firms are able to achieve a competitive advantage through superior customer service (Lambin, 2007). A company should have the internal capabilities and resources to adapt to ever changing customer needs. The service level provided must also be appropriate to the target market in order to exceed customer expectations. 2.6 Brand extension Marketers must judge each potential brand extension by how effectively it leverages and contributes to brand equity. With the right product ‘fit’, the customer’s perception of the parent brand can reduce perceived risk within numerous consumer or B2B decision making processes (Kotler, 2009, Webster, 1991). The Daewoo brand has become synonymous with exceeding customer expectations. This creates numerous brand extension opportunities. As in 2.5, Daewoo should however ensure that this is related to their core competencies to maximize the likelihood of success. We feel that an ideal opportunity comes in the form of extending the Daewoo brand to the commercial vehicle segment. This would not require the company to re-plan their entire marketing strategy as this would hold true for targeting small to medium business (SMB’s) markets as well as consumer. Furthermore, Daewoo would be able to leverage their partnership with GM to reduce research and development costs by re-branding other Vauxhall/Opel models such as the ‘Corsa’ van. An increasingly diversified, yet viable option would be to extend the Daewoo brand to motorcycles. This would again enable the company to leverage its brand equity and distribution networks; however the product and market is outside their existing knowledge base. In order to overcome this lack of knowledge and competence, we would recommend that Daewoo follow a similar alliance strategy that they previously adopted with GM with a leading motorcycle manufacturer. Although this is likely to ensure that the core product will be of a high quality, Daewoo must be mindful of the fact that their existing staff will require extensive product training maintain service levels. The final and most diversified brand extension would to utilize Daewoo’s brand equity within the Financial Services sector (motor insurance). As with the motorcycle market however, Daewoo do not currently have the knowledge or resources to compete in the market. In this instance, we would recommend Daewoo to operate a franchise partnership with a suitable insurance provider. As stated above, it is however imperative that Daewoo ensure that both the core and augmented product fit with their brand. 3. Conclusions  Concluding on our evaluation of the 1995 launch of the Daewoo automotive brand into the UK market, it is clear that it was a success. The company capitalized on a weakness in the market by leveraging their knowledge base and extensive resources to provide exceptional customer service. Sceptical views of the strategies longevity are however justified. The innovative distribution strategy adopted requires additional expenditure and the company’s aggressive marketing activity will again affect the bottom line. It is clear that in order to remain stable in the market and maintain a sustainable competitive advantage, the company must continue to understand and satisfy the needs and wants of the customer. Although brand extensions offer a lucrative growth opportunity, the company must not allow this to detract from their main competency- customer satisfaction. With regards to the market environment, Daewoo’s competitors have no one to blame but themselves. Regardless of this, they must adopt effective defence strategies to match and exceed Daewoo’s market offering in order to protect their market share from further depletion. Furthermore, to pre-empt and lead the next major development in customer satisfaction will be imperative to long term success. How to cite Daewoo, Essay examples

Daewoo Free Essays

string(63) " gained during the launch stage will help to retain customers\." 1. Introduction The aim of this report is to critically evaluate the Daewoo’s 1995 UK automotive market entrance. After entering the highly competitive British car industry, Daewoo managed to achieve a competitive advantage by focusing on delivering effective customer service. We will write a custom essay sample on Daewoo or any similar topic only for you Order Now We seek to understand why established car firms did not respond to customer needs prior Daewoo’s entrance and what strategies they could possibly adopt to outperform Daewoo presently. The report also takes a look at the innovations associated with the UK entry of the Korean car manufacturer and how they could sustain these innovations to retain and build on their existing market share. Possible brand extension strategies will be suggested for Daewoo to follow subsequent to the successful launch of the car. We finally assess other sectors where firms could achieve a competitive advantage by applying a customer-centred strategy. 2. Analysis of the Case 2.1 Dilemma facing the car industry The industry is faced with two main choices when responding to Daewoo’s challenge. The first of which is to save resources and not respond based on the belief that Daewoo’s competitive advantage is not sustainable. Daewoo’s direct distribution strategy will incur increased customer service and logistics costs (Doyle and Stern, 2007) and the firm’s current aggressive promotional strategy will also affect their bottom line. Furthermore, the ‘post modern’ criticism of delivering such high service levels is that it is unsustainable due to the fact that the customer will simply increase their expectations in line with improved offerings (Kotler et al, 2007). However, such a strategy would involve a high level of risk. The second option for responding to Daewoo’s challenge is to adopt defence strategies (Lambin, 2007). We feel that it is important to establish that there is no universal strategy and individual players would be advised to review whether the threat of Daewoo is relevant to their target market. For example, high end car manufacturers such as Audi and Mercedes are highly unlikely to suffer any repercussions as they do not target the same price sensitive market. Companies that do target price sensitive customers (such as Ford, Fiat and Renault) would be advised to take a much more direct approach however. The most appropriate mode of doing this would be through a combination of ‘position’, ‘flank’ and ‘pre-emptive’ defences (Lambin, 2007). Firstly, through a ‘position defence’, it would be recommended that manufacturers utilize their existing brand equities and customer base. Daewoo do not benefit from a long standing presence in the UK market and, as a result, protecting existing customer databases is a crucial element in defending market share. A combination of ‘Flank’ and ‘Pre-emptive’ defences would be recommended to address the threat brought about by Daewoo’s distribution strategy. An obvious way of doing this would be to imitate the strategy and meet or even exceed the standards set by Daewoo. However, this would be a costly and difficult process to implement due to the high exit barriers caused by existing distribution agreements. Therefore, to pre-empt the next move in Daewoo’s strategy would be a more viable solution and could give the competition a first mover advantage. The growth of e-commerce and internet usage in 1998-2000 was unprecedented (BBC, 2010) and developing an online platform represents an opportunity to create an interactive and cost effective distribution strategy. Adoption of such a solution would allow manufacturers to lead digital convergence and offer further decreases in stress and intrusion into the customer’s decision making process. 2.3 Customer-focused approach According to the pre-launch research conducted by Daewoo, the overall standard of customer service in the UK car market was low. The majority of consumers suffered from unpleasant buying experiences due to apathy from dealers, inconsistent pricing and poor after-sales service. This provided Daewoo a competitive advantage by operating as a customer-focused brand. The Korean conglomerate focused on optimizing their customer services, including an exceptional showroom atmosphere (Rodgers, 1995). Despite of this example, the industry had failed to innovate in a customer-focused manner. The fundamental reason is that as the UK car industry structure had remained unchanged for one hundred years. Conventional innovation approaches include building high quality cars (Volkswagen and Toyota) or offering low prices as (Lada). However, they did not break the tradition by investing in an innovative, customer-focused strategy. An additional cause could be that UK automobile manufacturers were highly conservative. According to Whittington (2010) customer centric strategies are so complex that requires the company not only analyse the problem from the market researches, but also develop an objective view to consider financial and operational issues. We feel that, that on consideration of the financial and operational investment required, manufacturers denoted the risk of following such a strategy was too high risk. The last possibility is that the market did not believe this kind of customer-focused innovation was feasible and underestimated the importance of after-sales services and the ever-changing customer trends. The opportunity was clearly shown through market research data, however we feel it was ignored and the market change adverse. Ironically, they failed to anticipate a market entrant could identify and achieve a competitive advantage through customer-focused innovation. Daewoo’s successful launch strategy taught the market a bitter lesson. 2.4 Sustainable competitive advantage Daewoo has achieved its aim of gaining circa 1% share of the UK new car market. A challenge the company now faces is to sustain this position and improve it further in the future. As highlighted in 2.1, it can be argued that Daewoo’s competitive advantage is not sustainable. It could, therefore, be easily imitated by competitors, substituted by rivals’ offerings and as a result lose their rarity and be less valued by customers in the longer-term (Barney, 1991; Srivastava et al, 2001; Kotler et al, 2009). In order to avoid such a fate, the company should undertake a number of steps. Firstly, it should improve the quality of cars to be able to compete more effectively with competitors when they inevitably counter act Daewoo’s strategy. High quality cars combined with the brand’s positive image and reputation gained during the launch stage will help to retain customers. You read "Daewoo" in category "Essay examples" Secondly, it should conduct market research regularly to collect information about customers’ needs. This will ensure the company will continue tailoring its products and services to meet these needs better than competitors. Moreover, the company should continue innovating customer services to endure a competitive advantage. It should constantly seek new ways for the whole experience of buying a car, so that it can offer something else when competitors copy its current innovations. For example, Daewoo might launch a website where customers are given an option to co-create a car by adding features or add/exclude services. Finally, the company has been emphasising weaknesses of other car makers in its advertising efforts so far. It should start to focus more on its own strengths communicate them in an effective manner. It will be problematic and expensive to attract customers and raise awareness with the current advertising when competitors improve their services. It is important to bear in mind that it will take some time for competitors to match Daewoo’s critical success factors as they might need to go through cultural, structural and operational changes (Woodruff, 1997). Daewoo has an invaluable opportunity now to build further on its existing capabilities to sustain its market position and become a stronger competitor in the future. 2.5 Other sector options  Customers today are strongly value oriented. Knowing where value resides from the standpoint of the customer has become extremely critical for managers, because greater levels of customer satisfaction lead to greater levels of customer loyalty and retention, positive word-of-mouth, a stronger competitive position and ultimately, higher market share (Kotler et al, 2009). Daewoo attacked an industry as competitive as the car sector through a value and customer service strategy. Successful companies manage to invert the traditional organisation chart by placing customers at the top of the pyramid as opposed to managers who believe that the customer is the company’s only true profit centre (Kotler et al, 2009). Customer-centred companies such as Amazon.com are in a strong position to identify new opportunities and set a course that promises to deliver long term profits due to its customer orientation (Kotler et al, 2009). A firm can achieve competitive advantage in other industries such as travel, banking, insurance, airlines, retail and fast moving consumer goods by employing a customer-focused strategy. The illustration of how Southwest Airlines achieved a distinct advantage in an extremely competitive industry such as the airline industry by focusing on delivering higher customer value bears testimony to this. Customers place high value on Southwest’s frequent departures, on-time service, friendly employees and very low fares (Heskett et al, 1994). However, it is imperative to understand the fact that not all firms are able to achieve a competitive advantage through superior customer service (Lambin, 2007). A company should have the internal capabilities and resources to adapt to ever changing customer needs. The service level provided must also be appropriate to the target market in order to exceed customer expectations. 2.6 Brand extension Marketers must judge each potential brand extension by how effectively it leverages and contributes to brand equity. With the right product ‘fit’, the customer’s perception of the parent brand can reduce perceived risk within numerous consumer or B2B decision making processes (Kotler, 2009, Webster, 1991). The Daewoo brand has become synonymous with exceeding customer expectations. This creates numerous brand extension opportunities. As in 2.5, Daewoo should however ensure that this is related to their core competencies to maximize the likelihood of success. We feel that an ideal opportunity comes in the form of extending the Daewoo brand to the commercial vehicle segment. This would not require the company to re-plan their entire marketing strategy as this would hold true for targeting small to medium business (SMB’s) markets as well as consumer. Furthermore, Daewoo would be able to leverage their partnership with GM to reduce research and development costs by re-branding other Vauxhall/Opel models such as the ‘Corsa’ van. An increasingly diversified, yet viable option would be to extend the Daewoo brand to motorcycles. This would again enable the company to leverage its brand equity and distribution networks; however the product and market is outside their existing knowledge base. In order to overcome this lack of knowledge and competence, we would recommend that Daewoo follow a similar alliance strategy that they previously adopted with GM with a leading motorcycle manufacturer. Although this is likely to ensure that the core product will be of a high quality, Daewoo must be mindful of the fact that their existing staff will require extensive product training maintain service levels. The final and most diversified brand extension would to utilize Daewoo’s brand equity within the Financial Services sector (motor insurance). As with the motorcycle market however, Daewoo do not currently have the knowledge or resources to compete in the market. In this instance, we would recommend Daewoo to operate a franchise partnership with a suitable insurance provider. As stated above, it is however imperative that Daewoo ensure that both the core and augmented product fit with their brand. 3. Conclusions  Concluding on our evaluation of the 1995 launch of the Daewoo automotive brand into the UK market, it is clear that it was a success. The company capitalized on a weakness in the market by leveraging their knowledge base and extensive resources to provide exceptional customer service. Sceptical views of the strategies longevity are however justified. The innovative distribution strategy adopted requires additional expenditure and the company’s aggressive marketing activity will again affect the bottom line. It is clear that in order to remain stable in the market and maintain a sustainable competitive advantage, the company must continue to understand and satisfy the needs and wants of the customer. Although brand extensions offer a lucrative growth opportunity, the company must not allow this to detract from their main competency- customer satisfaction. With regards to the market environment, Daewoo’s competitors have no one to blame but themselves. Regardless of this, they must adopt effective defence strategies to match and exceed Daewoo’s market offering in order to protect their market share from further depletion. Furthermore, to pre-empt and lead the next major development in customer satisfaction will be imperative to long term success. How to cite Daewoo, Essay examples

Louis Vuitton in Japan

Abstract Japan is a lucrative market for global luxury brands. Many companies have realized this fact and have concentrated most of their operations in this country. Louis Vuitton is no exception. It succeeded in this market. This paper shows that the unique demographics of the Asian country and the company’s aggressive marketing campaigns have contributed to its Japanese success.Advertising We will write a custom essay sample on Louis Vuitton in Japan specifically for you for only $16.05 $11/page Learn More Evidences from this paper also show that poor economic conditions and changing customer preferences, in Japan, threaten the French-based company’s profitability. Nonetheless, there are many opportunities for increasing its sales growth. This paper suggests that the company should open new stores in mid-sized towns to increase its brand presence in the market. Similarly, it suggests the need to improve the popularity of Louis Vuitton bra nds by undertaking more local marketing campaigns. Overall, this paper shows that although Japan accounts for most of Louis Vuitton’s profits, the company could increase its dominance in this market by adopting new marketing strategies. Introduction Louis Vuitton is a global luxury brand that has operated in the Japanese market for more than four decades (Ivey, 2008). As a case study, this paper explores how the French-based company started its operations in the Asian nation and why it has achieved tremendous success in this market. Since Louis Vuitton is a successful global entity, this paper also investigates whether global economic conditions affect its operations. Similarly, it highlights how the company can overcome some of these challenges and exploit the demographics of the Japanese market to improve its market success. These analyses give a comprehensive understanding of Louis Vuitton’s operations in Japan. Why Louis Vuitton Succeeded in the Japanese Market Jap an is an important market for Louis Vuitton because it accounts for almost 50% of the company’s profits (Ivey, 2008). Aggressive marketing campaigns have boosted the brand’s profile in the country’s fashion industry. The success of the Omotesando marketing campaign, in Japan, attests to this fact (Ivey, 2008). Such campaigns have provided a platform for introducing extravagant stores in several parts of the Asian country (including successful outlets in Ginza and Roppongi) (Ivey, 2008). Besides its aggressive advertising strategy, Louis Vuitton’s success, in Japan, also stems from the company’s pricing strategy.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the past, the company adopted a premium pricing strategy for its branded products, but uncertain economic conditions have made it untenable for the company to continue doing so. Since then, it has changed its strategy and now adopts a flexible pricing plan that portrays the Louis Vuitton brand as affordable. This strategy largely boosted the brand’s sales. Opportunities and Challenges for Louis Vuitton in Japan Challenges: Poor economic conditions and changing customer preferences present the most notable challenges for Louis Vuitton’s operations in the Japanese market. These challenges affect the company’s sales and make it difficult for the brand to understand the nature of future fashion trends. Opportunities: Undoubtedly, there is a notable market presence of the Louis Vuitton brand in Japan. However, there is a lot of potential for the company to expand its operations in mid-sized cities and other locations where the brand does not have a notable market presence. This move would popularize the brand (further) and increase its revenue streams. Specifics of the Japanese Fashion Luxury Market The Japanese fashion market has accepted Louis Vuitton becaus e of its unique social and economic dynamics that differentiate it from western markets. For example, besides being fashion-conscious people, the Japanese society buys luxury brands as a status symbol. Moreover, a demographic analysis of the market shows a large middle-income population that affords luxury brands, such as Louis Vuitton. Furthermore, there is a huge population of middle-aged women who prefer to update their fashion, often (Ivey, 2008). Lastly, the Japanese culture requires people to dress according to their social status. People who have a high income prefer to have fashionable products like Louis Vuitton. This is why many global luxury brands depend on Japan to support their global operations (Ivey, 2008). Original Entry Strategy of Louis Vuitton in Japan and the Strategies it adopted to strengthen its Market Presence Louis Vuitton’s entry into the Japanese market started in 1977 through a direct market entry strategy. Albeit controversial, this strategy allo wed the company to acquire two stores. The stores were departmental and stocked a few brands. They accounted for more than $10 million (in annual profits) after selling directly exported fashion products from France (Ivey, 2008). The success of the stores paved the way for expanding the company’s network of outlets. Statistics, from 2007, show that Louis Vuitton owns more than 54 stores in Japan (Ivey, 2008). However, as a group, the company manages about 250 stores in the same market (Ivey, 2008). In the last decade, the brand has changed its operational strategy by operating some stores as franchises. Most of them are in Nagoya, Osaka, and Tokyo.Advertising We will write a custom essay sample on Louis Vuitton in Japan specifically for you for only $16.05 $11/page Learn More Will the Global Financial Crisis Affect Louis Vuitton and how will the Company Overcome it? Louis Vuitton is vulnerable to the intrigues of the global economy. Its vulnerabi lity stems from its reliance on tourist markets and disposable income fluctuations. Therefore, when the global economy suffers from terrorism threats and poor economic outcomes, the company suffers declined sales. Louis Vuitton learned this lesson in Japan after the 2001 terrorist attack in the US and the 2007/2008 economic crisis. It suffered decreased sales from low tourist numbers and a growing hesitation by shoppers to spend their money on expensive luxury items. To overcome such challenges, the company needs to localize its marketing strategy and grow its domestic markets (Melicher Norton, 2014). This strategy would make most of its global stores independent. For example, instead of relying on tourist markets to support the Japanese stores, the company should popularize its products to the Japanese people and make its stores independent. Therefore, when, an economic crisis happens in one part of the world, other stores (that do not operate in the affected regions) are not affe cted (Pearce Robinson, 2013). Conclusion Louis Vuitton’s Japanese success mirrors the success of other global luxury brands in the same market. This paper shows that the unique demographics of the Asian country largely contribute to a growing demand for Louis Vuitton products in Japan. Poor economic conditions and changing customer preferences emerge as the main challenges of the French-based company. However, there are many opportunities for increasing its sales numbers. Consequently, this paper suggests that the company should open new stores in mid-sized towns to increase its brand presence in Japan. Focusing on improving Louis Vuitton’s popularity in the country would also reduce the company’s reliance on overseas markets. Overall, although Japan accounts for most of Louis Vuitton’s profit, the company could benefit from adopting new strategies to improve its dominance in this market. References Ivey, R. (2008). Louis Vuitton in Japan. Retrieved from https://www.asiapacific.ca/Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Melicher, R. W., Norton, E. A. (2014). Introduction to Finance: Markets, Investments,  and Financial Management. Hoboken, NJ: John Wiley. Pearce, J., Robinson, R. (2013). Strategic Management: Planning for Domestic   Global Competition. Boston, MA: McGraw Hill. This essay on Louis Vuitton in Japan was written and submitted by user Anderson Everett to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Bone and Steroid-induced Osteoporosis Essays

Bone and Steroid-induced Osteoporosis Essays Bone and Steroid-induced Osteoporosis Essay Bone and Steroid-induced Osteoporosis Essay A disease of long duration is a chronic disease. Osteoporosis is considered chronic and this paper will discuss what it means, what the risk factors and who is affected, this paper will address the symptoms to look out for and when to go to the doctor. Nutrition and what proper exercise can do to help prevent or slow down the progression caused by osteoporosis, and then the paper will list prevention and treatment options. May is osteoporosis month and this encourages free screenings for those who may have chances for osteoporosis! A disease that affects the bones and causes the bones to become porous and brittle is called osteoporosis. Osteoporosis threatens any bone in the body. Hips and spines can be the ones that are the ones that can leave a person bedridden and handicapped. Fractures in the hips will most likely heal at a much slower rate and the vertebral can collapse, causing the person to have pain while walking. The risk factors are bones break more easier and take longer to heal, problems with bones as a child, such as osteogenesis imperfect (OI), a genetic bone disorder. That means the person is born without protein or the ability to make any protein. OI then becomes the brittle bone disease that is seen in many children who have broken their bones multiple times without any real explanation. Another thing to look out for is the possibility of having a pathologic fracture (PF). That occurs when the bone is too thin. Other risk factors are smoking, excessive drinking, someone who is taking steroids, small frame, physical inactivity, and a poor diet with low calcium intake or lack of, elderly who live in institutions with little or no movement and not adequate source of calcium, and even post menopause. When it comes to ethnicity, Asians and Caucasians are more at risk and woman more than men are also at risk. When a woman is going through menopause, her estrogen levels are low. Immunosuppressive medication can trigger osteoporosis, which is a drug given to a transplant patient. This is to decrease the chance of the new transplant of being rejected by the body. The drug can be given to treat skin diseases, such as psoriasis. Other factors, thyroid medications that are taken in an excess of at least months can make someone susceptible to the body losing bone mass or density. If someone suffers from a fracture, that may require a hospital stay and for the doctors to run further test, to see how far the disease has progress and what treatment to use. The symptoms can range from mild to severe, depending on the stage of the osteoporosis. Back pain; lose of height over a period of time, fractures in the wrist, hip and spine areas. Although, as mentioned before, osteoporosis can affect any bone. Nausea, vomiting, urinary tract infections (UTI) can be seen in children, kidney failure, heart disease, and nerve damage are other symptoms seen. There are two stages of osteoporosis, Type I and Type II. Type I is only in post-menopausal women, only because of a deficiency of estrogen. Type II show up both in men and women, but more prominent in woman, which is due to aging and a defiency of calcium throughout the years. Osteoporosis is thought to be caused by many factors. Aging is a big factor our bones and how fast they heal after an injury can determine the strength of the bones. The less calcium and minerals the bones have the greater chance for weakening bones that support our internal structure. Bones are continually changing and our old bones are replaced by new bones, that process is called â€Å"bone turnover†. That process can take anywhere from two to three months. Osteoblasts are the cells that make the new bone and Osteoclast are the cells that break the bone down. A healthy diet and adequate exercise can prove to be very beneficial to those affected or have a chance of being affected with osteoporosis. Vegetables such as pumpkin, carrots, sweet potato and squash are just a few. Oatmeal, honey, peanuts, walnuts, and almonds, beans, raisins, peanut butter, salmon and other fishes, and according to foodandlife. com (2008), the article states that the skin and fat should be left on the fish. The reason is that the Eicosapentaenoic acid (EPA fat) raises the high-density lipoprotein (HDLs) levels. EPA is considered part of the Omega 3 Fish Oils that should be taken as a form or treatment. Furthermore, other vitamins to take are Calcium and Vitamin D. Vitamin D taken with calcium supplements which is an inexpensive treatment that helps reduce the risk of fractures by strengthen the body mass. The key is to remember that it is not the amount of calcium that is taken, but how much the bones absorb. There are foods to avoid, such as: some milk products like 1% and 2%, red meat, which can cause some calcium lose, foods with high butter fat and animal fats, so do not choose meat that have less than 96% fat, salt and sugar also cause the bone to lose bone mass, and alcohol can keep the bones from absorbing the calcium that is so needs. Exercise keeps the body moving and keeps the body strong. Weight exercise are beneficial by the mean of when the body feels the stress of the weight, the bones then start to repair by making new and stronger bones. Treating the stages of osteoporosis can be done by hormone treatments (HT) such as patches, creams, and even a vaginal ring. All three of these treatments are estrogen, which can be bought over-the-counter (OTC). The vaginal ring, well that must be discussed with a primary physician or a specialist. Prescription drugs that are out there to help slow the bone loss and at the same time increase the bone density over time. Bisphonates is a prescribed drug that is like estrogen; it inhibits the bone loss and preserves bone mass. It also increases the density to reduce the fractures that be found in hips and spines. That drug is very beneficial to men and children or those who have been steroid-induced osteoporosis. Boniva ® which can be both oral and intravenous (IV) is advertised on television and even has a celebrity endorser, Sally Fields. However, as with any drug out there, a person must ask his or her doctor what is going to work best for them. That person needs to understand what the side effects are and what the long term affects are, as well. A person, who may not know if they are at risk for osteoporosis, should seek a medical profession and ask what the factors are and see what comes from that visit. There are also test to be done to see what you bone mineral density (BMD) is. This test will look at which category you may fall in. There are three, normal density, low density and osteoporosis. From there, the doctor will take you on a journey of what can be done of anything. Normal density usually does not require any medical assistance. Again, the person must seek all answers to their questions and research everything that they possibly can. In conclusion, this paper has addressed many aspects of what osteoporosis. By what types there are and what symptoms to look for. Discussed who is affected. It discussed how proper nutrition and exercise can be beneficial before, during and after osteoporosis, and also listed some ideas of what treatments that is out there. Osteoporosis does not have to be painful. There are so many new drugs and treatments that are out there so ease the discomforts.